About us

We drive the value chain of the wood, furniture, and related sectors in Colombia, promoting their development and progress.

About Us

We are a grassroots social organization, associative in nature and non-profit, made up of artisans, individuals, and Micro, Small, and Medium Enterprises (MSMEs) from the Wood, Furniture, and Related Value Chain in Colombia.

The AMOBLO Furniture Association was born out of the need to foster change in the challenging, unequal, and ever-evolving environment in which companies in this sector operate. Its purpose, among others, is to promote active and inclusive participation and implement innovative practices that enhance and boost development, regardless of company size, economic capacity, or formalization status.

The AMOBLO Productive Cities Initiative* promoted by the association is a high-impact, productive, inclusive, and sustainable model that respects territorial vocation and merges craftsmanship, technology, and innovation. Its goal is to energize, strengthen, and transform the dynamic structure of the Wood, Furniture, and Related Sectors, while generating a positive impact in the social, environmental, and economic spheres of the operating territories.

Our Mission

To enhance the capabilities of the productive units in the value chain of the furniture and related sectors through a productive and efficient model that respects the territorial productive vocation, promotes job creation, and gender equality.

This model blends innovation, craftsmanship, technology, quality, and sustainability, generating a positive impact on the social, environmental, and economic dimensions of the place where it operates.

Nuestra Visión

Ser la entidad referente del sector con capacidad asociativa y dimensión social que opera el modelo innovador de productividad mas efectivo, sostenible y sustentable a nivel local y nacional.

Productive Cities Model

The AMOBLO Productive Cities Initiative* is a high-impact, innovative, productive, and sustainable model characterized by its ability to adapt and be replicated across different productive sectors.

The first AMOBLO Productive City was launched in the Atlántico Department, Colombia, focusing on the potential, social dimension, and territorial vocation of productive units in the region’s Wood, Furniture, and Related Sectors.

Its implementation enhances and strengthens the dynamic structure of the sector in all dimensions and positively influences key areas such as employment generation, innovation, sustainability, diversity, and gender equality.

This model interconnects, articulates, specializes, synchronizes, and standardizes—through advanced technologies—all links of the Wood, Furniture, and Related value chain within a specific region.

Three (3) core pillars:

1. Technology Development Centers (TDCs)

Specialized centers from SENA (National Learning Service), adapted as Research, Development, and Innovation (R\&D\&I) hubs.

2. Productive Development Centers (PDCs)

Sector production units and value chain companies, located in the same territory, efficiently transformed and adapted to new production processes to develop a product, process, or part of it. These are aligned as circular and socially responsible businesses.

3. International Marketing Center (IMC)

A national and international marketing and commercialization hub for the products developed within the Productive City.

Objectives

Promote the implementation and expansion of the AMOBLO Productive Cities locally, nationally, and internationally.

Ensure quality in production, marketing, and administrative processes.

Support the formalization of businesses and dignified working conditions.

Promote training, innovation, digitization, and adoption of new technologies.

Implement sustainability strategies, renewable energy use, and circular economy models.

Facilitate access to international markets.

Our Team

HONORARY MEMBER

Mario Cardona Henao

Architect, Master in Urban-Regional Planning, author of the thesis "Productive Cities – Towards an Economic, Spatial, and Functional Organization in the Urban Context – Wood and Furniture Sector". Trained in Furniture Design in Québec, Canada. Professor of Product and Process Design, Architectural Drawing, Industrial Technical Drawing, and Metal Structures. Former SENA official. Consultant and advisor for MSMEs in the Wood and Furniture sector, both nationally and internationally.

BOARD OF DIRECTORS

INTERNATIONAL RELATIONS TEAM

Melissa Rada Escobar: International Business and Finance professional. Master’s in Economics and Law with a Finance focus (Germany).

COLLABORATORS

Alexandra Rodríguez Severiche: Environmental Engineer, trained in HSEQ Integrated Management Systems Internal Auditing (ICONTEC).

Alfredo Bayona Arenas: Director and Producer for Radio and Television.

Amed Castrillón: Marketing and Sales Technician.

Edwin Arredondo Herrera: Industrial Designer, external advisor, and university professor in Design Labs.

Isidro Orozco:Technical Expert (SENA) and Microentrepreneur.

Jaider Villa:Technical Expert (SENA) and Microentrepreneur.

John Dennis Vega: Architect, Furniture Design Specialist, with experience in construction, supervision, and naval works.

Juan David Murcia: Lawyer, Specialist in IT Law, Cybersecurity, and Cybercrime. CEO of ADERTIC.

Luis Carlos Rada: Architect and 3D BIM-based modeler. Visual artist and graphic illustrator.

Manuel Fernández Vargas: Financial Engineer, Senior Management Specialist. University professor in Business Administration and Engineering faculties.

Milena Martínez Lara: Industrial Engineer, Specialist in Quality Management Systems and Project Management. AMOBLO Consultant and University of Medellín collaborator.

Piedad Guzmán Diaz: Public Accountant, Specialist in Statutory Auditing. Extensive experience in the Wood, Furniture, and Hospitality sectors.

STATUTORY AUDIT

José Gregorio Valverde Berdugo: Certified Public Accountant with extensive experience in Statutory Auditing for Commercial, Industrial, and Service Companies, as well as Non-Profit Organizations.

DISTINGUISHED POSTHUMOUS MEMBERS

Hugo Guzmán Díaz (24.10.1961-19.06.2022)

Brother, mentor, and visionary leader. Business Administrator with studies in International Finance and Foreign Trade. Hugo managed MUEBLES Y DISEÑOS GUZMÁN for years, transforming a small family business into a benchmark in the industry, employing over 150 people. His memory and contributions continue to guide the next generations.

Today, the *Guzmán name* is synonymous with heritage, quality, and commitment in Colombia’s Wood and Furniture sector.

Policies and Values

Our values and policies are based on justice, inclusive participation, environmental care, and the improvement of the living conditions of people and communities. Therefore, our decisions, actions, and initiatives will be guided by and grounded in these principles.

Responsabilidad Social

AMOBLO En el marco de sus objetivos socio ambientales es fomentar más de 500 empleos en el caribe Colombiano e integrar los grupos de artesanos y microempresarios, para así dar un impacto positivo en calidad de la vida de todos sus miembros.Somos una entidad sin animo de lucro constituida por artesanos, personas naturales, Fami, Micro, Pequeña y Mediana empresa de la cadena de valor del sector Madera-Muebles y sectores afines de la ciudad de Barranquilla y el departamento del Atlántico, que apoya e impulsa la participación activa e inclusiva de todos sus integrantes y promueve un modelo productivo, innovador y sostenible que permite mejorar la competitividad y fortalecer la estructura dinámica del sector en todas sus dimensiones.